Where we work

Based in the UK, we work globally, from Stockholm to São Paulo, Birmingham to Beijing, Miami to Moscow.

The US is a particular area of expertise, both Matt and Dee having started up and run a qualitative business in New York.

We seek the big ideas that resonate across cultures, while not losing local nuances. We brief our local partners face-to-face, observe the fieldwork and run cultural context analysis sessions with them.

We often conduct immersion days for clients, so you can experience the culture at first hand, whether that means hanging out in bars in Hoboken or shopping in Shanghai.

New York Skyline