We are a qualitative research consultancy based in London. Our purpose is to inform the strategic and creative development of brands and brand communications, globally and in the UK.

what we do

We focus on qualitative research and ethnography to inform the strategic and creative development of brands.

where we work

We work in the UK and globally, from Stockholm to São Paulo, Birmingham to Beijing, Miami to Moscow.

who we work with

Brand owners and communications agencies looking to develop their strategies and creative ideas.